We hold 136 verified store records for Wisconsin. 8 of the 23 cities and towns with at least one record clear the five-store bar that earns a dedicated city guide; Green Bay, Madison and Appleton carry the largest counts. The list below ranks every store that clears our evidence floor, statewide.
Branded chains account for 26 of the 136 verified stores here, led by Ashley (10), La-Z-Boy (5), Slumberland Furniture (4) and Furniture Row (2). The remaining 110 are independent dealers with no chain affiliation on record.
The categories most verified stores carry are mattresses, living room furniture, bedroom furniture, recliners and motion furniture and sofas and couches. On services, the most commonly recorded are delivery (26), financing (22), white-glove delivery (13) and assembly (11).
Of the 26 stores with a recorded price tier, the split is $ (12), $$ (13) and $$$ (1). 26 of 136 records carry a founding year; the oldest dates to 1927, 99 years of trading on record. 0 of 136 records carry a phone number, 0 a working website, and 0 posted hours.
Leading the statewide ranking: Pottery Barn in Appleton (7 recorded categories, 4 recorded services, a $$ price tier and trading since 1949), Crate & Barrel in Wauwatosa (8 recorded categories, 4 recorded services, a $$ price tier and trading since 1962) and Furniture Row in Grand Chute (7 recorded categories, 2 recorded services, a $$ price tier and trading since 1974). Each entry below carries the same recorded signals — assortment breadth, brands carried, services offered, showroom presence, years trading, contactability and price transparency — scored by one formula with no manual override.
90 of the 136 records in Wisconsin fall below the evidence floor described on our methodology page and are not ranked — most often because we hold a name and address but little else yet. They stay in our records and can move into the ranked list as we verify more about them.